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Carlsberg Celebrates Golden Opportunities this Chinese New Year by Footing 293 Grocery Bills

Over 2,000 Consumers Enjoyed Probably the Best CNY Shopping Experience!

Shah Alam, 23 January, 2017 – Probably the best Chinese New Year (CNY) shopping experience proven! Carlsberg gave 293 shoppers the golden opportunity to fill up their pantries in time for the festivities by paying for their CNY shopping cart. Over 2,000 shoppers who purchased a minimum of RM200 of Carlsberg Malaysia’s products at 8 selected AEON and AEON BiG outlets on 7, 8, 14 and 15 January 2017 tried their luck and participated in “Weather Vane Digital Spin” and stood a chance to have their CNY groceries paid for courtesy of Carlsberg, or walk home with other prizes.

Carlsberg’s Probably the Best CNY Shopping Experience nods the brand’s commitment which strives to deliver the finest quality in everything it does, and in this case, a unique and probably the best CNY shopping experience, with probably the best beer. This campaign aimed at adding excitement to the otherwise typical mundane task and bringing to life the essence of Carlsberg’s brand promise.

“Shopping for groceries especially during the festive period isn't always the most exciting thing to do. Carlsberg has added a little spice to my grocery shopping this festive season!” said Chuah Kee Heng aged 47 who walked home with RM500 worth of groceries from AEON Bukit Tinggi.

Chee Nget Yin, aged 60, whizzed around AEON Cheras Selatan for an hour, bagging more than RM700 worth of free groceries. The loyal Carlsberg drinker for the past 30 years was thrilled with her haul. “It’s only natural for me to stock up on more Carlsberg and Somersby Cider over the festive season! It was a brilliant prize that my friends and family can now enjoy during this CNY with our favourite seafood dishes! This year, we’ll be enjoying our CNY meals with Carlsberg Smooth Draught!”

Lee Li Fong, walked home with more than 4 cartons of Carlsberg and Carlsberg Smooth Draught from AEON BiG Talim courtesy of Carlsberg. “Ultimately, Carlsberg made the experience of purchasing my preferred beers – Carlsberg and Carlsberg Smooth Draught more enjoyable during this festive season! Thank you, Carlsberg!”

Cha Ah Ee, received probably the best shopping experience at AEON Ipoh Station 18. Carlsberg has achieved its goal to make our shopping experience better. I am definitely happy and grateful with my haul today!” she expressed.

After noticing a print advertisement 34-year old Danny Ho decided to try his luck at Aeon BiG Subang Jaya. “I am grateful and jubilant to have won this prize! I have been purchasing Somersby Apple cider regularly for the past 3 years, and with this campaign, it made my purchases even more worthwhile. Now, I can share Somersby Cider and Asahi with my guests and family!”

Adding to the spirit of CNY, Carlsberg is also running consumer promotion from 3 January to 28 February 2017 across participating restaurants, coffee shops and food courts. Beer lovers who purchase three (3) big bottles of Carlsberg or Carlsberg Smooth Draught will receive a deck of playing cards and stand a chance to win attractive bonus prizes such as Samsung Home Theatre System, Ogawa Handheld massager and many more!

Find out more about Carlsberg’s activations, venues and promotions at www.facebook.com/CarlsbergMY

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Communications and CSR Director

Pearl Lai

Tel 03-5522 6414 Email pearl.lai@carlsberg.asia

Corporate Communications and CSR Manager

Ezra Low

Tel 03-5522 6431 Email Ezra.YY.Low@carlsberg.asia