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Carlsberg Wishes All Double Prosperity Offering Double Rewards this CNY

Carlsberg believes that good things come in pairs and greets beer lovers double prosperity offering double rewards to commemorate unique occurrence of year 2020

Kuala Lumpur, 3 January 2020 – In an exclusive media preview of Carlsberg’s Chinese New Year (CNY) campaign “Double Cheers. Double Winnings.”, members of the media were treated to an auspicious and immersive Probably The Best Ex-beer-ience featuring great beers, delightful cuisines and crafts in a contemporary take on the CNY culture.

Held at Sheng Mun @ Plaza Arkadia, Desa Park City, Managing Director Stefano Clini shared, “In our pursuit of creating better beers and better enjoyment, Carlsberg’s refreshing new look has won over beer lovers with its new look, coupled with practical betterments. To ring in the year 2020, Carlsberg is proud to unveil its CNY promotion “Double Cheers. Double Winnings.” that aims to reward beer lovers nationwide with chances to double-up their winnings abundantly by bringing home a limited-edition gigantic 3-litre Carlsberg CNY bottle!”  

Marketing Manager Kevin Choo added “In the Chinese culture, red paper cutting is a distinctive and long-preserving art often designed in symmetry. Therefore, we have creatively illustrated this crafty art into the year 2020 featuring fishes to depict abundance, and lion dance to signify good luck and prosperity on all Carlsberg and Carlsberg Smooth Draught bottles and cans. To further elevate the element of double, consumers get to double up their winnings with chances to take home a magnificent 3-litre Carlsberg bottle on top of their instant rewards for purchases made across supermarkets, hypermarkets, and enjoyment at pubs, bars or coffeeshops and food courts.”.

The magnificent 3-litre Carlsberg bottle topped with a cork stopper measuring at a height of 48cm is bound to double the happiness at CNY celebrations with every pop! With only more than 2,000 bottles in Malaysia to be won, there are already 365 lucky winners nationwide emerging from participating outlets nationwide to date.

Want to be a winner and bring home these 3-litre Carlsberg bottles to double up the festivities this CNY? Head to participating coffee shops or food courts and check underneath the bottle caps for purchases of Carlsberg (640ml) or Carlsberg Smooth Draught (580ml) big bottles.

At participating supermarkets, hypermarkets; instant beer enjoyment at modern pubs, bars and restaurants; or shopping online on participating e-commerce sites such as Potboy, Shopee, Taobao, Sohda, Winetalk, and Boozeat, you too can stand a chance for every promotional purchases of Carlsberg and participating brands! Get lucky and stand to win the limited-edition 3-litre Carlsberg bottle when you send in your receipt via WhatsApp.

Gaining attention for its sleek and modernistic design at participating convenience stores this CNY period is the Carlsberg Smart Mini Bar that boasts a modernistic design of a table equipped with a built-in fridge and is fitted with Bluetooth speaker and USB charger functionalities. Ease your worries of beer storage areas or keeping beers chilled for that perfect beer enjoyment during family reunions or festive open house sessions as the Carlsberg Smart Mini Bar can store up to six beer cartons, equivalent of 144 cans of beers!

Want to get your hands on the Smart Mini Bar? Simply purchase RM20 and above of Carlsberg Malaysia products at participating convenience stores to be eligible for the weekly draws with chances to win a Carlsberg Smart Mini Bar or a 1664 Blanc-branded Mini Chiller.

Ushering the New Year is made better with Carlsberg as shoppers can stand a chance to win up to RM800 worth of groceries all paid for when You Shop, Carlsberg Pays! With 20 locations held last weekend, 123 lucky winners walked home with their groceries all paid for by Carlsberg! Held nationwide, grab the opportunity and have Probably The Best CNY Shopping Experience for your purchases on Carlsberg Malaysia products and check out for the next weekend activation near you at www.probablythebest.com.my.

Come celebrate the CNY festivities in great spirit with the limited-edition 3-litre Carlsberg bottle, Carlsberg Smart Mini Bar and more while savouring Probably The Best Brews by Carlsberg Malaysia. Friends in the Klang Valley are invited to join the official launch at Plaza Arkadia, Desa Park City on 10th January 2020 from 7pm onwards to stand a chance to walk home lucky with the limited-edition 3-litre Carlsberg bottle! First come first serve, and while stocks last.

For more information on all ongoing CNY promotions or events, visit www.probablythebest.com.my or follow us on Facebook at www.facebook.com/CarlsbergMY.

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Affairs Assistant Manager

May Ng

Tel 03-5522 6404 Email may.yk.ng@carlsberg.asia

Corporate Affairs Director

Pearl Lai

Tel 03-5522 6414 Email pearl.lai@carlsberg.asia

To usher the year 2020, consumers and shoppers can stand a chance to win exciting prizes from Carlsberg including the limited-edition 3-litre bottle, Carlsberg Smart Mini Bar, Carlsberg stem glasses, 1664 Blanc mini chiller and more!

Carlsberg creatively illustrated ‘double’ via Chinese red paper cutting art and in celebration of the year 2020 featuring fishes to depict abundance, and lion dance to signify good luck and prosperity on all Carlsberg and Carlsberg Smooth Draught bottles and cans.

To further elevate the element of double, consumers get to double up their winnings with chances to take home a magnificent 3-litre Carlsberg bottle on top of their instant rewards for their Carlsberg purchases and enjoyment at participating outlets.

In an exclusive media preview of Carlsberg’s Chinese New Year (CNY) campaign “Double Cheers. Double Winnings.”, the team from Carlsberg showcased the concept and ideation behind its crafty take in celebration of the year 2020. (L-R): Corporate Communications & CSR Director Pearl Lai, Managing Director Stefano Clini and Marketing Manager Kevin Choo.

Members of the media were treated to an auspicious and immersive Probably The Best Ex-beer-ience featuring great beers, delightful cuisines and crafts in a contemporary take on the CNY culture.

Media and invited guests of Carlsberg had an enjoyable art jamming session painting koi fishes and lion dance featured in Carlsberg’s CNY 2020 masthead.

It was Probably The Best Art Ex-beer-ience for our guests as they got to enjoy Carlsberg and Carlsberg Smooth Draught in the process!