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Drink In Style And Get Asahi Super Dry Limited Edition Mini Collectible!

Special promo introducing 135ml limited-edition Asahi Super Dry mini can

Shah Alam, 2 May 2018 – Asahi Super Dry, the No.1 beer in Japan, is proud to present its latest promotional stint with the introduction of the limited-edition release of the mini can as a gift-with-purchase of Asahi Super Dry beer, expressing a unique aspect yet refined Japanese culture in terms of miniaturization.

This special promotion, to be held nationwide from 1 May to mid-June, is intended to draw more premium Malaysian drinkers into enjoying the fresh, sophisticated taste of Asahi Super Dry.

Not only will it be a unique experience for consumers as they indulge and revel during this promotional period but also be able to savour the coldness and crispness of the mini sips from the mini can or simply add it to their favourite collectibles.

This promotion will help further capture the palate of premium Malaysian drinkers in enjoying the Asahi Super Dry in style while gifting them with a memorable limited-edition collectible as a souvenir.

The 135ml Asahi Super Dry mini can collectible is available for free upon purchase of Asahi beers at all participating outlets, supermarkets, restaurants, bars, bistros and coffee shops, for a limited period.

“Asahi Super Dry has been fast becoming Malaysia’s popular premium beer since it was unveiled eight years ago. Its sophisticated aroma and refreshing dry taste appealed to the premium beer drinkers and quickly caught on as a favourite when paired with food,” said Charles Wong, Marketing Director of Carlsberg Malaysia.

“With this special promotion, Asahi hopes to drive overall business volume, capture the palate of more premium beer drinkers and rewarding loyal Asahi consumers at the same time,” he added.

Don’t lose out, indulge in the sophistication of Asahi Super Dry promotion now and take home a limited-edition mini can collectible for free!

Find out more about Japan’s No.1 premium beer, Asahi Super Dry on http://www.facebook.com/AsahiMY or www.carlsbergmalaysia.com.my.

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Communications and CSR Senior Executive

May Ng

Tel 03-5522 6404 Email may.yk.ng@carlsberg.asia

Asahi Super Dry, the No.1 beer in Japan, introduces a limited-edition release - Asahi mini can collectible. Hurry, available in stores nationwide starting May for a limited time only!

The 135ml Asahi Super Dry mini can collectible is available for free upon purchase of Asahi beers at all participating outlets, supermarkets, restaurants, bars, bistros and coffee shops, for a limited period.

Free Asahi Super Dry mini can when you purchase three (3) full pints or one (1) bucket of Asahi Super Dry or receive two free Asahi Super Dry mini can when you purchase one (1) tower of Asahi Super Dry mini can. Only applicable at participating bars, bistros, restaurants or pubs.

Free Asahi Super Dry limited edition mini can when you purchase two (2) big bottles of Asahi Super Dry at participating coffee shops.

Free Asahi Super Dry limited edition mini can when you purchase when you purchase a 4-can pack of Asahi Super Dry from AEON (Jusco), AEON BiG, Isetan, Boozeat and Winetalk.