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Harvesting Great Prizes For Hari Kaamatan

Carlsberg Gears Up With Attractive Consumer Promotions

KOTA KINABALU, 10 April 2013: With the return of East Malaysia’s highly anticipated Harvest Festival, Malaysia’s most preferred beer brand, Carlsberg, continues to build on its positive momentum by bringing more excitement to discerning beer drinkers with attractive consumer promotions.

The Hari Kaamatan in Sabah or known as Harvest Festival is celebrated with a lively and harmonious atmosphere, gathering the villagers from various tribes thanks to the rice God and spirits for their good harvest and blessings prayer for the following year.

“It is an honour for Carlsberg to be part of the largest native festival in Sabah. In line with this, Carlsberg has put together greater and merrier promotions to celebrate the annual festival with our loyal consumers and customers in East Malaysia,” shared Mr Teoh Nar Teik, Regional Sales Manager of Carlsberg Malaysia.

This year, the Harvest Festival consumer promotion will be offering a greater promotion for the consumers in Sabah from 15 April to 15 June. Amongst the consumer promotions in store include an exclusive Carlsberg T-shirt which can be redeemed with 12 big bottle caps coded “Q 2013” or 24 small bottle caps coded “P 2013”. Where else consumers who collect 6 big bottle caps coded “Q 2013” or 12 small bottle caps coded “P 2013”, are entitled to a small bottle of Carlsberg.

To hype up the biggest annual festival celebrated by the natives of Sabah, Carlsberg will once again collaborate with the Kadazandusun Cultural Association (KDCA) to run Harvest Festival activities from 1 until 31 May. The collaboration will also see a consumer promotion via a lucky draw with every purchase of six cans of Carlsberg to redeem one entry form to answer a simple question about Carlsberg. The entry entitles consumers to win fascinating prizes, including the Grand Prize of one Samsung 46” LED TV Series 5 and one unit of Samsung GALAXY SIII (16GB). The draw will be held at Rumah Penampang, KDCA at 3pm on 31 May 2013.

Since the global rebranding in 2011, Carlsberg has improved its brand equity and recorded positive sales through its successful and effective sales and marketing initiatives. Carlsberg’s success as Malaysia’s most preferred beer brand is a result of constant innovation to the brand’s products, packaging, promotions and marketing.

For more information on Carlsberg’s involvement in the Harvest Festival, please visit www.carlsbergmalaysia.com.my or www.facebook.com/Carlsberg

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Communications and CSR Director

Pearl Lai

Tel 03-5522 6414 Email pearl.lai@carlsberg.asia

Corporate Communications and CSR Manager

Ezra Low

Tel 03-5522 6431 Email Ezra.YY.Low@carlsberg.asia