Menu

It’s SOMERTIME, Anytime With SOMERSBY!

Catch the iconic Somertime VW Kombi vans this April to celebrate life’s little pleasure with Somersby

Kuala Lumpur, 29th March 2018 – There's nothing quite like being outdoors, basking under the sun to celebrate life’s little pleasure with family and friends, complete with a refreshing Somersby cider in hand. This April, Somersby invites cider lovers to make the most of Malaysia’s all-round ‘summer’ by extending experiencing a fun and jolly campaign named Somertime, Anytime featuring Somersby Apple cider, Somersby Blackberry cider and Somersby Sparkling Rosé on the wheel.

At the campaign launch preview held at Glasshouse @ Seputeh recently, three iconic Somertime Volkswagen Kombi vans with open hatch roofs and fold-out countertops, doubling up as Somersby bars, were unveiled to over 300 guests, trade partners and members of the press. The vehicles, decked with flamboyant Somersby branding are deployed to meet cider lovers through nationwide sampling activations celebrating life’s little pleasure when one enjoys a Somersby; as a happy hour drink or during gatherings with good friends; Anytime really!

Charles Wong, Marketing Director of Carlsberg Malaysia said, “Somertime, Anytime accentuates Somersby as a fun, spontaneous and care-free brand! The Somertime VW Kombi vans and nationwide promotions will enable cider lovers to enjoy Somertime, Anytime and reinforces Somersby’s position as the best-selling cider in Malaysia.”   

During the launch gambit, Carlsberg Malaysia’s management team made a special appearance and served guests their favourite Somersby variants from the makeshift Somertime VW kombi van bars. As guests sipped on their cider, many were seen trying out UV body marbling art with neon and ultraviolet paint as well as the Somersby tree ring toss game. For the social media lovers, lounge pockets such as garden swings, seesaws and ‘hang-out beds’ were the perfect chill out spot to get those Insta-worthy moments!

The Somertime, Anytime consumer engagement allows consumers to mix and match their favourite Somersby Apple, Blackberry & Sparkling Rosé variants. Not only that, buy-1-free-1 vouchers for one (1) 330ml bottle of any Somersby cider variants will be given out through the month of April at respective Somertime, Anytime roving locations.

Snap and share your photos when you catch the iconic Somertime VW Kombi vans on Instagram and Facebook with the hashtag #SomertimeAnytime and #SomersbyMY to be in the running to win attractive prizes. Ten (10) Somersby cartons (24 X 330ml) and 30 Somersby 4-can pack (4 x 320ml) are up for grabs!  Do check Somersby’s official social media platforms to find out more on the Somertime, Anytime roving schedules and locations near you.  

At selected hypermarkets and supermarkets, Somersby lovers are entitled to one (1) free can (320ml) of Somersby Blackberry with the purchase of a 6-can pack (6x 320ml) of Carlsberg or Carlsberg Smooth Draught. From March 30 to April 1, 4-can pack (4 x 320ml) of Somersby will be going for only RM19.90!

Purchase a can (320ml) of Somersby at convenient stores such as 7-Eleven, KK Mart and myNEWS.com on April 14 and 15 to enjoy the 2nd can for half the price!

Selected dining outlets and bars will also be featuring weekday and weekend promotions. Happy hour goers will be able to enjoy a bottle of Somersby (330ml) for RM10 before 8pm daily. Somersby will also feature weekend brunch set menus pairing options with a bottle of Somersby (330ml) going for only RM10. 

For more info on #SomertimeAnytime, follow Somersby Malaysia on Facebook at www.facebook.com/SomersbyMY.

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Communications and CSR Senior Executive

May Ng

Tel 03-5522 6404 Email may.yk.ng@carlsberg.asia

The Somersby Somertime Kombi vans will be traveling nationwide to spread joy for consumers to enjoy life’s little pleasures with the sampling of Somersby from 1st – 30th April 2018. The Carlsberg Malaysia management team at the launch of Somersby’s Somertime campaign. Left to right: Government Affairs and Duty-Free Director, Lew Yoong Fah; Chief Financial Officer, Lim Chee Keat, Marketing Director, Charles Wong ; Sales Director, Gary Tan and Pearl Lai, Corporate Communications and CSR Directo

Joining in the fun, the Carlsberg Malaysia management team serving Somersby Apple, Somersby Blackberry and Somersby Sparkling Rosé to guests from the Somertime Kombi vans with makeshift bar counters.

L-R- Lim Chee Keat, Chief Financial Officer of Carlsberg Malaysia; Gary Tan, Sales Director of Carlsberg Malaysia; Pearl Lai, Corporate Communications and CSR Director of Carlsberg Malaysia; Charles Wong, Marketing Director of Carlsberg Malaysia and Lew Yoong Fah, Government Affairs and Duty-Free Director kicked off the fun and festivities of the Somertime, Anytime campaign!