Penang, 11 January 2020 – Carlsberg unveiled its Chinese New Year (CNY) campaign “Double Cheers. Double Winnings.” at Miao Hui Penang wishing thousands of Penangites double prosperity in the year 2020.

Inspired by the Chinese saying that good things come in pairs and following the unique occurrence of the year 2020, Carlsberg craftily illustrates the art of red paper cutting, featuring “fish” to symbolise abundance, and “lion dance” for prosperity on all Carlsberg and Carlsberg Smooth Draught CNY festive cans and bottles.

To elevate the concept of double, Managing Director Stefano Clini said in an opening speech, “Only available in Malaysia, Carlsberg is giving away more than 2,000 units of the 3-litre Carlsberg bottle this CNY. To date, more than 600 lucky winners nationwide have emerged following their purchases at participating supermarkets, hypermarkets, convenience stores, e-commerce sites; and for those who enjoyed Carlsberg beers at participating bars, restaurants, coffee shops and food courts!”

Invited guests and members of the public had fun with an interactive digital game at Miao Hui Penang, while lucky winners took home the limited-edition 3-litre Carlsberg bottle. You too can bring home your very own Carlsberg bottle to double up the festivities this CNY! Head to participating coffee shops or food courts and check underneath the bottle caps for purchases of Carlsberg (640ml) or Carlsberg Smooth Draught (580ml) big bottles.

Purchase, Snap and Win your way to proudly own the limited-edition 3-litre Carlsberg bottle when you make eligible purchases at participating hypermarkets, convenience stores and e-commerce sites or when enjoying Carlsberg and Carlsberg Smooth Draught at modern bars and restaurants.

That’s not all! Back by popular demand for the fourth consecutive year, “Probably The Best CNY Shopping Experience” activations will be held at participating supermarkets and hypermarkets and this coming weekend is your last chance of winning the Grand Prize of groceries worth up to RM800 all paid for by Carlsberg!

28-year-old F&B supervisor Lim Poh Lin (林宝柃) was doing her grocery shopping for her family at Tesco Tanjung Pinang and stumbled upon the CNY activation by Carlsberg. “My family are all big fans of Carlsberg and we’re definitely glad that Carlsberg rewards us by paying for our groceries and beers!”, laughed Lim.

You could be a winner too and grab your chance where “You Shop, Carlsberg Pays!”! Calling all Penangites, 12^th Jan 2020 is your final chance to win so be sure to head to TF Value Teluk Intan 1, Billion Manjung, TF Seri Manjung 2, Giant Bayan Baru and Billion Sg Petani between 1-3pm tomorrow.

Gaining attention for its sleek and modernistic design at participating hypermarkets as well as convenience stores this CNY period is the talked-about Carlsberg Smart Mini Bar! This 3-in-1 multi-function bar acts as a table equipped with a built-in fridge and is fitted with Bluetooth speaker and USB charger functionalities. Ease your worries of beer storage areas or keeping beers chilled for that perfect beer enjoyment during family reunions or festive open house sessions as the Carlsberg Smart Mini Bar can store close to 150 cans of beers!

Want to get your hands on the Smart Mini Bar? Simply purchase 2 cartons of Carlsberg and/or Carlsberg Smooth Draught and 1 carton of 1664 Blanc, Somersby or Asahi at participating hypermarkets or purchase RM20 and above of Carlsberg Malaysia products at participating convenience stores to be eligible for the weekly draws with chances to win a Carlsberg Smart Mini Bar or a 1664 Blanc-branded Mini Chiller.

Come celebrate the CNY festivities in great spirit with the limited-edition 3-litre Carlsberg bottle, Carlsberg Smart Mini Bar and more while savouring Probably The Best Brews by Carlsberg Malaysia. For more information on all ongoing CNY promotions or events, visit www.probablythebest.com.my or follow us on Facebook at www.facebook.com/CarlsbergMY.

List of Probably The Best CNY Shopping Experience activations in Penang tomorrow, 12^th Jan: