Carlsberg Malaysia won the Silver award in the Malaysia Effie Awards 2010, held on 1 October at the Hilton, Petaling Jaya. Carlsberg's wining campaign, Carlsberg "Stories" aimed to "celebrate the smart, witty stories men create just to get their invaluable moments with friends over a Carlsberg." The campaign featured witty shorelines that consumers told and introduced the catchphrase "Nice One" to give credit to the brand.

The Effie Awards is collaboratively organized by three respected associations, Malaysia Advertising Association (MAA), Association of Accredited Advertising Agent Malaysia (4As) and Media Specialists Association (MSA) and acknowledges the success of marketing campaigns in the marketplace.