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Stolichnaya Premiun Vodka Launch In Malaysia And Activate Its Social Media Platforms To Malaysian Audience

STOLICHNAYA® PREMIUM VODKA LAUNCH IN MALAYSIA AND ACTIVATES ITS SOCIAL MEDIA PLATFORMS TO MALAYSIAN AUDIENCE

April 3, 2014, Kuala Lumpur – A subsidiary company of Carlsberg Malaysia, Luen Heng F&B Sdn Bhd (LHFB) latest accolade puts up a ‘Stoli Gets Social Launch Party’ for international brand Stolichnaya® Premium Vodka (Stoli®) as the official sole distributor for Malaysia with an unveiling of Stoli’s products and social media platforms for the Malaysian audience this Thursday at Mango’s Tropical Café in popular Changkat Bukit Bintang.

The Stoli range to be unveiled includes Stoli® Premium, the Stoli® Indulgent range – Stoli® Salted Karamel™, Stoli® Chocolat Razberi™, Stoli® Chocolat Kokonut™ and elit™ by Stolichnaya®, the ultra-luxury brand of the Stoli family, and the highest rated white spirit in the world.

“We are pleased to be associated and partnered with Stolichnaya to strike to ensure our consumers an enjoyable drinking experience with this high quality super premium vodka. We expect that the Stolichnaya Vodka will be receiving overwhelming response especially from the current and potential vodka as well as cocktail fans in Malaysia,” Kenneth Soh, General Manager of Luen Heng F&B Sdn Bhd shared.

In conjunction with the product launch, Luen Heng F&B Sdn Bhd on behalf of the global Stolichnaya vodka also announced the launch the Stolichnaya’s social media campaign. “The social media platform including Facebook, Twitter and Instagram which will be providing the most updated information and activities to our consumers from time to time that is accessible via smart gadgets. We trust that this social media will serve as one of the most happening platform for fans around the world get together to share their expertise and recipe of making a perfect cocktail drinks with Stolichnaya vodka either for a home party or bar,” Kenneth Soh commented.

Local celebrity Patricia K will be hosting the event and introducing the Stoli range of vodka and Stoli social media platforms such as Facebook (www.facebook.com/StoliMalaysia), Twitter (@StoliMY) and Instagram (#StoliMY). A pop up Stoli booth will be set up for guests to interact directly with the brand live onsite and on social media.

A media preview of product and Q&A session will be held with Ms Jen Lam, LHFB Marketing & Brand Manager, Ms Steffi Chen, Regional Brand Manager Asia Pacific of Stoli Group and Ms Rachel Ling, Regional Brand Ambassador of Stoli Southeast Asia.

About Stolichnaya® Premium Vodka

Stolichnaya® is original premium vodka with its origins in the Tambov region of Russia. Here, amidst its own wheat farms, Stolichnaya’s ultra-modern Talvis distillery produces the highest quality of Alpha spirit. Stolichnaya can trace its origins back to the dawn of the 20th Century, becoming the brand we know in 1940s Soviet Russia. Since then, it has journeyed into space on board Soyuz 19, pioneered a new world of flavoured vodka in the 1970s and mixed in cocktails for the finest actors and the greatest Presidents. In 2003 Stolichnaya created a new reference quality, ultra-luxury vodka, with the introduction of elit™ by Stolichnaya® - the highest rated vodka in the world*. Today, Stolichnaya is the 5th biggest international vodka brand in the world, with a range of over 20 variants. Stolichnaya is celebrated by the finest bartenders for the smooth character it brings to every drink. It is the original premium vodka and its place is with the most original people.

About elit by Stolichnaya®

 elit, whose creation marked the inception of the world’s ultra-luxury vodka category, is the flagship of Stolichnaya, recognized the world over for outstanding quality vodka and pioneering heritage. For the final stage in its crafting, elit™ by Stolichnaya® undergoes an utterly unique freeze-out filtration process. Inspired by the old Russian tradition of leaving casks outside in plummeting winter conditions, the liquid is chilled to exactly -18°C, binding final impurities together. At this temperature the liquid densifies and moves slowly through ion-charged carbon filters, leaving an exquisitely pure liquid charged with character. After the rigor, comes rest. elit returns to ambient temperature unhurried, and in doing so, acquires the hallmarks of molecular perfection: flawless clarity and density.

From its visible luminosity in the glass to its weighty, rolling mouth-feel, elit exerts a presence unlike any other vodka. Consistently commended as the highest rated vodka in the world, elit elevates the vodka experience. For those who know better

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Communications and CSR Director

Pearl Lai

Tel 03-5522 6414 Email pearl.lai@carlsberg.asia

Corporate Communications and CSR Manager

Ezra Low

Tel 03-5522 6431 Email Ezra.YY.Low@carlsberg.asia