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TGG Publika Celebrates Grand Opening with Probably The Best Oktoberfest

Probably The Best Brews and free rides for partygoers to #CelebrateResponsibly

KUALA LUMPUR, 25 October 2019 – The Good Guys (TGG) officiated the opening of its third outlet at the Publika Shopping Gallery by hosting Probably The Best Oktoberfest Celebration with two nights of merriment and fun-filled games, dances and entertainment by Carlsberg Malaysia, adding a local flavour to the Bavarian festival.

Held at The Square, Publika, consumers had lots of fun and laughter trying out games like mug-sliding, beer pong, hat switching and the stein-holding endurance challenge with some going home with lucky draw prizes.  The lovely Carlsberg brand ambassadors in traditional dirndl dresses were seen busy serving refreshing Carlsberg brews in this year’s collectible beer steins.

Director and Co-founder of TGG Donovan Chan enthused, “TGG Publika offers the widest range of draught beers and a wider variety of food selection that is cooked to order. Similar to our first two outlets in Damansara Uptown and Plaza Arkadia,  we place great emphasis on five elements – good ambiance, good food offerings, a good beer range, good service delivery and good pricing that is proven to resonate well with our patrons especially the urban and hip working crowd.”

Commenting on TGG’s partnership with Carlsberg Malaysia, Chan added, "Choosing Carlsberg Malaysia as our partner to grow our F&B business was the wisest decision we made. TGG's concept of lifestyle dining and drinks is a perfect pairing with the brewer’s Probably The Best portfolio of brands and teams that elevates our patrons’ dining and drinking experience."

Throughout the month of October, Carlsberg Malaysia’s portfolio of best-selling beers, stouts and ciders with Carlsberg – Probably The Best Beer in the World, Connor’s – the draught stout porter ‘Just Made Right’, Asahi Super Dry – Japan’s No. 1 Premium Beer, 1664 Blanc – the best-selling French wheat beer, and Somersby – the No. 1 Cider in Malaysia, are available on tap at only RM7++ per frozen mug from 12pm to 8pm daily. The promotions also apply to craft beer with a buy-two-get-one-free Brooklyn Summer Ale promotion.

Carlsberg Malaysia’s #CelebrateResponsibly campaign was activated that weekend where the brewer’s employee ambassadors were also present to advocate responsible alcohol consumption and no drink driving should one’s blood alcohol content (BAC) exceed the legal limit of 0.08%.

Patrons at TGG Publika got their BAC levels tested and enjoyed a RM20 discounted rides via Grab and Riding Pink.  Some were rewarded with their very own breathalyser when they signed up as a #CelebrateResponsibly ambassador at bitly.com/GBRD2019!

For the full list of Probably The Best Oktoberfest participating outlets and parties , visit the CarlsbergMY on Facebook or check out www.probablythebest.com.my. To redeem the RM20 free rides on GRAB and Riding Pink, visit the Carlsberg Malaysia website at www.carlsbergmalaysia.com.my/GBRD2019 or on Facebook at CarlsbergMalaysia.

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Communications and CSR Manager

Ezra Low

Tel 03-5522 6431 Email Ezra.YY.Low@carlsberg.asia

Corporate Communications and CSR Director

Pearl Lai

Tel 03-5522 6414 Email pearl.lai@carlsberg.asia
Photo 1

The Good Guys (TGG) launched its third outlet at the Publika Shopping Gallery with Probably The Best Oktoberfest Celebration by Carlsberg Malaysia adding a local flavour to the Bavarian festival.

Photo 2

Pearl Lai, Corporate Communications & CSR Director of Carlsberg Malaysia (3rd from right) with co-founders of TGG Mark Leong Tang Wai (2L), Donovan Chan (3L), Tan Huat Jin (4R), and Kim Seng Kian (2R) officiating the grand opening of TGG's third outlet in Publika with Probably The Best Oktoberfest Celebration.

Photo 3

Carlsberg Malaysia’s best-selling beers, stouts and ciders are available on tap at only RM7++ per frozen mug at TGG Publika this month on top of a buy-two-get-one-free Brooklyn Summer Ale craft beer promotion.

Photo 4

Carlsberg Malaysia’s #CelebrateResponsibly employee ambassadors were also present to advocate responsible alcohol consumption and no drink driving over the legal blood alcohol content (BAC) limit of 0.08%.

Photo 5

Partygoers had fun with mug-sliding, beer pong, hat switching and stein-holding endurance games and plenty of lucky draw prizes.

Photo 6

Donovan Chan, Director and Co-founder of TGG (2nd from left), said, “TGG's concept of lifestyle dining and drinks is a perfect pairing with the Carlsberg Malaysia’s Probably The Best portfolio of brands that elevates our patrons’ dining and drinking experience."